Why do we have the word SOURCE in our name? Because unlike almost any other jewelry store, we purchase a large portion of our jewelry directly from the original source.

For instance, our owner, Dr. Boyer, travels to Europe on a regular basis to purchase diamonds directly from the cutters. Once you view one of them in all their glory, you will understand why the cut of the diamond is so important to its brilliance. Not only are they exquisite, the prices are phenomenal since we are buying directly from the cutter and not from a diamond dealer (where do you think the dealer buys his diamonds?).

Every diamond in our inventory is hand-selected from among thousands, ensuring that you will always have the most brilliant look possible.

Dr. and Mrs. Boyer regularly travel to countries such as Switzerland, Germany, France, Italy, etc., to discover the worlds finest cut gemstones of all varieties and colors.

We peruse the gold factories of Italy for the finest in 14 Karat and 18 Karat gold. Our hand-carved cameos are purchased directly from the Italian carvers.

Because we are buying from the source itself, we are able to purchase the very finest quality. It also means there are no middle men involved. That is why we are able to offer “unparalleled prices.” Our goal is to always pass the savings on to our customers.